China’s inbound tourism market scale and tourism revenue achieved steady double growth

Chinanet, Nov. 27 China Tourism Research Institute (data center of the Ministry of culture and Tourism) today released China inbound tourism development report 2019 (hereinafter referred to as the report), which shows that the scale of China’s inbound tourism market has maintained steady growth, the market structure continues to optimize, and the quality of inbound tourism service has been recognized by tourists.
The report said that in the 21st century, although the growth rate of China’s inbound tourism slowed down, the overall growth trend remained steady. Since 2015, inbound tourism has turned from negative growth for three consecutive years to positive growth, and maintained a small growth in the following four years. In 2018, China received 141 million inbound tourists, a year-on-year increase of 1.2%. At the same time, the size of the inbound overnight market and the inbound market for foreigners also maintained a steady expansion. In 2018, China received 62.9 million inbound overnight tourists and 30.54 million inbound tourists, an increase of 3.6% and 4.7% respectively, significantly higher than the growth rate of the total inbound tourists. According to the preliminary forecast of China Tourism Research Institute, inbound tourism will continue to grow in 2019.
In recent years, inbound tourism revenue has also maintained a steady growth. Since 2014, China readjusted the statistical caliber of inbound tourism revenue according to the international tourism statistical rules, the growth trend of inbound tourism revenue has been obvious. By 2018, China’s inbound tourism revenue reached US $127.1 billion, up 3.0% year on year. According to the preliminary forecast of China Tourism Research Institute, inbound tourism revenue will continue to grow in 2019, which is expected to exceed 130 billion US dollars.
According to the report, the stability of China’s inbound tourism market structure is mainly reflected in the basic stability of the intercontinental tourist market and the tourist source country market, while the optimization is mainly reflected in the increase of the proportion of inbound overnight market and the proportion of foreigners’ inbound market.
Even without considering Hong Kong, Macao and Taiwan, Asia continues to be China’s main source market, the report said. The share of Asian market in the inbound market of foreigners is stable at about 60%, followed by that of Europe and North America. In recent years, their share has been stable at 20% and 10% respectively. As a whole, Asia, Europe and North America contribute 90% of the inbound tourist market, and continue to be the main part of China’s inbound tourism market.
According to the analysis of the report, Hong Kong, Macao and Taiwan, especially Hong Kong and Macao, continue to be the basic market for China’s inbound tourism. Although the market share of Hong Kong, Macao and Taiwan is slowly declining, it still remains at a high level. In 2018, Hong Kong, Macao and Taiwan accounted for 78% of the market, and even in the inbound overnight tourism market, it accounted for more than 60%.
The neighboring countries in Asia are the most important inbound markets in China. Regardless of Hong Kong, Macao and Taiwan, the top ten tourist markets in China are all Asian countries except the United States and Russia. The data of the past three years also shows that although some of the top ten source countries have changed their positions, they remain unchanged as a whole.
No matter from the market share of inbound overnight or foreign tourists, the structure of China’s inbound tourism market is constantly optimized. In 2018, China’s inbound overnight market accounted for 44.5%, an increase of 7 percentage points compared with 2000. In the past 20 years, the market share of foreign tourists has also maintained a steady increase, from 12.2% in 2000 to 21.6% in 2018, an increase of 9 percentage points.
According to the report, inbound tourists think it’s worth more to visit China. According to the results of questionnaire survey conducted by China Tourism Research Institute on inbound tourists, the scores of inbound tourists on “whether the tourism price is reasonable” and “whether the tourism quality is consistent with the price” are close to 8 points, indicating that inbound tourists generally believe that the price of tourism in China is more reasonable and the cost-effective.
Inbound tourists have higher overall satisfaction. Similarly, according to the survey results of China Tourism Research Institute, the satisfaction of inbound tourists in China is higher, among which the overall satisfaction of inbound tourists and the satisfaction evaluation compared with their needs are higher, all of which are more than 8 points, and the needs of inbound tourists are better met.
Inbound tourists have high loyalty. According to the survey results of China Tourism Research Institute, inbound tourists are more likely to revisit in the future and recommend to their relatives and friends, with a score of nearly 8 points.
It is worth noting that according to the results of the survey on the behavior and attitude of foreign tourists jointly conducted by China Tourism Research Institute and Google, 42% of the foreign tourists who have visited China in the past two years said that they will visit China again in the next year, and the rate of foreign tourists’ revisiting is high.

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