With the upgrading of tourism consumption and the change of consumption concepts, people are more concerned about the tourism experience than they were concerned about scenic spots in the past. Therefore, leisure vacations are more popular with tourists. Hot spring tourism integrating tourism, leisure, vacation, health and health, Has become a popular choice for leisure travel, and has become a hot spot for investment.
It is understood that the scale of China s hot spring tourism market is growing at an average annual rate of 45%. Hot spring leisure tourism has become a fashion and hot spot for consumption, and the industry as a whole is showing a rapid development trend. According to the China Hot Spring Comprehensive Utilization Industry-Academic Research Center forecast, the total number of hot spring tourism nationwide will reach 1.06 billion in 2020, accounting for about 20% of the domestic tourist population, ranking first in all tourism formats. By then, the hot spring industry will drive 3.16 million jobs and drive GDP growth of 337.5 billion yuan.
So why does hot spring tourism have such great charm?
What is Hot Spring?
First of all, you need to know what a hot spring is. A hot spring is a type of spring water that naturally flows from the ground. The temperature of the spring mouth is significantly higher than the local average annual temperature of the underground natural spring water. Material spring. There are two types of formation methods. One is the formation of magma inside the crust or the volcanic eruption, which is typified by Japanese hot springs, and the other is due to the infiltration and circulation of surface water. In addition, according to Chen Yanbing, a Chinese medical mineral spring expert, in the book Mineral Springs and Therapies, hot springs generally contains a variety of active trace elements and have a certain degree of mineralization. Frequently using hot springs can improve physical fitness , enhance resistance and prevent diseases It can also have medical effects on the following diseases: obesity, chronic rheumatoid arthritis, neurological diseases, early mild cardiovas cular diseases, gout, skin diseases, etc. At the same time, it has a sedative effect on the human body and has certain benefits for insomnia, hypertension, and heart disease.
According to the Global Health Economic Monitoring Report 2018 released by the Global Wellness Institute (GWI), in the past two years, the global health industry has grown by 12.8%, and the market size has increased from USD 3.7 trillion in 2015. This increased to $ 4.2 trillion in 2017. The health industry remains one of the largest and fastest-growing industries in the world. Based on the health needs of modern society, a huge health industry system has been formed around the world. And hot springs are among the world-class emerging industries because of their health functions for people.
The hot spring industry ranks ninth among the top ten health industries. As more and more people use hot springs to relieve stress, recover and socialize, the hot spring market continues to maintain strong growth momentum. The market size has grown from US $ 51 billion in 2015 to US $ 56.2 billion in 2017, while hot spring facilities have increased from 27507 (109 countries) to 34057 (127 countries), employed 1.8 million people. The market is highly concentrated in the Asia-Pacific region and Europe, accounting for 95% of total global hot spring revenue.
From a global perspective, Chinese hot springs and Japanese hot springs continue to dominate the market, accounting for 55% of global revenue and 71% of facilities. Other major markets are European national hot springs with long traditions for wellness and healing purposes.
China s hot spring industry has the largest market size in the world. According to GWI estimates, the market size of China s hot spring industry in 2015 was about 15 billion US dollars, ahead of Japan, which was 3.23 billion US dollars, which is higher than the total of the hot spring industries in Europe, including Germany, Russia, Italy, Austria, and Hungary. From the perspective of existing products and consumption habits, the important reason that supports China s hot spring industry to grow into the world s number one market is the population size rather than high-quality hot spring resort products.
In addition, according to the China Hot Spring Tourism Industry Development Report 2016, there are more than 5,000 hot spring resources in China, and about 1,500 hot spring facilities have been completed and opened. In 2016, the total number of hot spring tourist receptions reached 340 million and the total income reached 430. 100 million yuan. However, compared with Japan s huge market, China s hot spring industry has a short residence time, low average consumption, and most hot spring products are affiliated. There is a gap between low-quality hot spring resort products and our increasing demand for hot spring resort products. contradiction.