Seeing the huge potential of China’s tourism upgrade and consumer market from the “Trade Fair”

Travel Fair started in 1998. After more than 20 years of development, it has gradually become an important platform and annual event for international tourism industry exchanges and cooperation. It is not only a window for the world to understand China s tourism resources, but also an important springboard for global travel merchants to enter the Chinese consumer market.

The reporter saw at the exhibition site that the exhibition area of ​​the China Tourism Fair was more and more subdivided. In addition to the traditional domestic and overseas distinctions, it also set up special exhibition areas such as red tourism, global tourism, vacation and leisure, and culture., Experience travel, slow travel products emerge endlessly. The domestic exhibition area also pays more and more attention to the in-depth excavation of themes and cultures. Poetry and painting Zhejiang, Shuiyun Jiangsu, charming Beijing, sunny Hainan , magnificent Inner Mongolia, fresh Fujian, hospitable Shandong, Lingxiu Hubei, hometown Henan and other series of provincial IP, string Into a rich picture of Chinese tourism.

In the Jilin exhibition area, Korean-style gourmet rice cakes and lotus tea are displayed in prominent places, attracting many tourists to linger. Now, tourists are paying more attention to historical humanities and folk customs while enjoying sightseeing. Jiang Chunfu, a staff member of the Hunchun exhibition area, said that the local has attracted many tourists by deeply digging into the Korean folk culture and border culture.

As the host of this year s China Tourism Fair, Yunnan Province, a major Chinese tourism province, has demonstrated its practice in global tourism and smart tourism. The One Mobile Tour Yunnan smart tourism big data platform displayed on the site integrates multiple technologies such as the Internet of Things, cloud computing, big data, artificial intelligence, face recognition, WeChat payment, etc. Non-sense payment, AI recognizes what you see, and builds industrial systems such as global complaints, digital integrity, and digital consumption.

With a mobile phone, you can buy tickets and rent cars online, brush your face into the park, check into a hotel, and watch live broadcasts of scenic spots, take photos, recognize flowers, and complaints. It is really convenient, said Mr. Zhang from Guangdong. With the assistance of the family, the next Yunnan self-driving tour will be more exciting.

In addition to domestic exhibitors, this trade fair also attracted customers from more than 70 countries and regions. Japan, South Korea, Thailand, Indonesia and other exhibition groups all appeared in large-scale special decoration image.

China has maintained the status of Indonesia s main source of tourists for successive years. In 2018, the number of Chinese tourists visiting Indonesia reached a new high, exceeding 2.1 million. As Chinese tourists become more inclined to travel in depth, we have also paid more attention to providing a wealth of tourism products. The Ministry of National Tourism of Indonesia, including Lake Toba, Borobudur and many other New Bali , appeared at the trade fair. The Ministry of International Markets, Greater China, Vinsensius Jemadu, said that China is one of Indonesia s main target markets. It is hoped that this year will attract 2.8 million Chinese tourists to Indonesia.

Thailand s Minister of Tourism and Sports Pippa Ratchagipakan said that the number of Chinese tourists to Thailand is expected to rise further in 2019. In order to cope with the diversified demand of Chinese tourists to Thailand, Thailand is vigorously developing the tourism industry of emerging potential cities such as Chiang Rai, Night Attack, Krabi, etc., and improving the construction of its supporting facilities and the development of tourism routes and products.

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