Wednesday, 8 November 2017

Twitter to introduce expanded 280-character tweets for all its users

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Twitter’s trial of a 280-character tweet limit is to be universally expanded, the social media network has announced.
The move comes after a limited experiment which began in September to see if a larger character count reduced “cramming” and led to users better expressing themselves.
Twitter has limited its users to 140 characters per tweet since its launch in 2006.

It had been feared that licence for an expanded character limit would negatively effect the brevity of the social media site experience.
The expanded limit will be rolled out to users in all languages except Chinese, Japanese and Korean – where cramming is not an issue because those scripts can convey more information in a single character.
In September, we launched a test that expanded the 140-character limit so every person around the world could express themselves easily in a tweet,” said Aliza Rosen, Twitter’s product manager.

Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter.”

The expanded character limit is part of plans to make the social media platform more accessible and appealing.
Twitter is looking to increase revenue and entice new users amid the ongoing battles with Facebook, Instagram and Snapchat.
Historically, 9% of tweets in English hit the 140-character limit but only 1% of tweets with the extended character count hit the limit during the trial, according to data published by Twitter.
Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue.
“During the first few days of the test, many people tweeted the full 280 limit because it was new and novel, but soon after behaviour normalised.”

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